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class=\"wp-block-paragraph\"><strong>\u6700\u540e\u662f\u5168\u8fc7\u7a0b<\/strong>\uff0c\u56fd\u5185\u7684\u6570\u636e\u6cbb\u7406\u57fa\u672c\u4e0a\u662f\u5148\u4e71\u540e\u6cbb\uff0c\u5148\u662f\u51fa\u73b0\u4e86\u6570\u636e\u8d28\u91cf\u95ee\u9898\uff0c\u7136\u540e\u518d\u8bf4\u600e\u4e48\u53bb\u8fdb\u884c\u7ba1\u7406\uff0c\u8fd9\u662f\u5178\u578b\u7684\u4ea1\u7f8a\u8865\u7262\uff0c\u5176\u5b9e\u6700\u597d\u7684\u6570\u636e\u6cbb\u7406\u662f\u9884\u9632\uff0c\u4ece\u8bbe\u8ba1\u3001\u751f\u4ea7\u5230\u4f7f\u7528\u5404\u73af\u8282\u6570\u636e\u8d28\u91cf\u95ee\u9898\u9632\u68c0\u7ed3\u5408\u3001\u4ee5\u9632\u4e3a\u4e3b\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"http:\/\/www.dama.org.cn\/wordpress\/wp-content\/uploads\/2023\/06\/f5aa859652adcb6aaacdf00966c0d02c.png\" alt=\"\" class=\"wp-image-1473\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u25b6 \u6570\u636e\u8d28\u91cf\u5de5\u7a0b\u5341\u6b65\u6cd5<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6570\u636e\u8d28\u91cf\u5de5\u7a0b\u5341\u6b65\u6cd5\u662f\u7531\u7f8e\u56fd\u5b66\u8005Danette McGilvray\u63d0\u51fa\u7684\uff0c\u5f62\u6210\u4e86\u4e00\u5957\u72ec\u6709\u7684\u3001\u4e0e\u4e1a\u52a1\u65e0\u5173\u7684\u4fe1\u606f\u8d28\u91cf\u7ba1\u7406\u7cfb\u7edf\u65b9\u6cd5\u8bba\uff0c\u5176\u4e2d\u6700\u91cd\u8981\u7684\u4e5f\u662f\u6700\u503c\u5f97\u5173\u6ce8\u7684\u662f\u300c\u6839\u672c\u539f\u56e0\u7684\u5206\u6790\u300d\u3002\u6570\u636e\u8d28\u91cf\u95ee\u9898\u4ea7\u751f\u7684\u6839\u672c\u539f\u56e0\u5230\u5e95\u662f\u4ec0\u4e48\uff1f\u53ea\u6709\u5206\u6790\u5230\u6839\u672c\u539f\u56e0\u4e4b\u540e\uff0c\u624d\u80fd\u53bb\u771f\u6b63\u7684\u89e3\u51b3\u7c7b\u4f3c\u95ee\u9898\u3002\u540c\u65f6\u5728\u6570\u636e\u8d28\u91cf\u7ba1\u7406\u8fc7\u7a0b\u4e2d\uff0c\u5305\u62ec\u5728\u6570\u636e\u6cbb\u7406\u8fc7\u7a0b\u4e2d\uff0c\u6c9f\u901a\u662f\u975e\u5e38\u91cd\u8981\u7684\u3002\u6211\u8ba4\u4e3a\u6570\u636e\u6cbb\u7406\u56e2\u961f\u5176\u5b9e\u5c31\u662f\u4e00\u4e2aMarketing\u56e2\u961f\uff0c\u9700\u8981\u7ecf\u5e38\u4e0d\u65ad\u5730\u53bb\u5ba3\u8d2f\u3002Danette McGilvray\u4e4b\u524d\u6709\u4e00\u7bc7\u6587\u7ae0\u53eb\u300a\u6570\u636e\u8d28\u91cf\u7ba1\u7406\u5341\u5e74\u968f\u60f3\u300b\uff0c\u603b\u7ed3\u4ed6\u5bf9\u6570\u636e\u8d28\u91cf\u7ba1\u7406\u7684\u5173\u952e\u601d\u8003\uff0c\u7b2c\u4e00\u4e2a\u601d\u8003\u5c31\u662fCommunication is Reading Work\uff0c\u5c31\u662f\u8bf4\u6570\u636e\u6cbb\u7406\u6c9f\u901a\u662f\u4e00\u4e2a\u975e\u5e38\u975e\u5e38\u91cd\u8981\u7684\u5de5\u4f5c\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"http:\/\/www.dama.org.cn\/wordpress\/wp-content\/uploads\/2023\/06\/0fdb30ae50116a447c3b12db167bd563.png\" alt=\"\" class=\"wp-image-1474\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u25b6 DMBOK<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">DMBOK\u662f\u56fd\u9645\u4e0a\u975e\u5e38\u6743\u5a01\u7684\u77e5\u8bc6\u4f53\u7cfb\uff0c\u4e5f\u662f\u6211\u4eec\u975e\u5e38\u63a8\u5d07\u7684\u3002DMBOK2.0\u5728\u6570\u636e\u7ba1\u7406\u6846\u67b6\u4e0a\u589e\u52a0\u4e86\u201c\u6570\u636e\u5efa\u6a21\u548c\u8bbe\u8ba1\u201d\u3001\u201c\u6570\u636e\u96c6\u6210\u548c\u4e92\u64cd\u4f5c\u201d\u4e24\u90e8\u5206\uff0c\u4f46\u5b83\u6ca1\u6709\u6db5\u76d6\u5230\u6570\u636e\u6807\u51c6\u548c\u6570\u636e\u5e94\u7528\u76f8\u5173\u5185\u5bb9\uff0c\u8fd9\u4e0e\u56fd\u5185\u6570\u636e\u6cbb\u7406\u7684\u73b0\u72b6\u9002\u914d\u5ea6\u8fd8\u662f\u6709\u5dee\u5f02\u7684\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"http:\/\/www.dama.org.cn\/wordpress\/wp-content\/uploads\/2023\/06\/6f0a87c03d612f026c397cd6c8781dea.png\" alt=\"\" class=\"wp-image-1475\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u25b6 DGI \u6570\u636e\u6cbb\u7406\u6846\u67b6<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">DGI\u6570\u636e\u7ba1\u7406\u6846\u67b6\u57282004\u5e74\u88ab\u63d0\u51fa\uff0c<strong>DGI\u6cbb\u7406\u6846\u67b6\u6bd4\u8f83\u597d\u7684\u70b9\u5728\u4e8e\uff1a\u5728\u6570\u636e\u6cbb\u7406\u8fc7\u7a0b\u4e2d\u8981\u660e\u786e\u5173\u6ce8\u70b9\u3002<\/strong>\u524d\u9762\u6211\u4eec\u63d0\u5230\u6570\u636e\u6cbb\u7406\u662f\u5168\u8986\u76d6\u6570\u636e\uff0c\u8981\u7edf\u4e00\u5bf9\u5f85\uff0c\u4f46\u5728\u6709\u9650\u7684\u8d44\u6e90\u3001\u6709\u9650\u7684\u65f6\u95f4\u7684\u60c5\u51b5\u4e0b\uff0c\u6240\u6709\u7684\u6570\u636e\u4e0d\u53ef\u80fd\u88ab\u7edf\u4e00\u5bf9\u5f85\u3002\u56e0\u6b64\u9700\u8981\u660e\u786e\u6570\u636e\u6cbb\u7406\u7684\u5173\u6ce8\u70b9\u5230\u5e95\u662f\u4ec0\u4e48\uff1f\u6211\u4eec\u4e00\u76f4\u4e5f\u5728\u5f3a\u8c03\uff0c\u6570\u636e\u6cbb\u7406\u9700\u8981\u5728\u8303\u56f4\u548c\u6548\u7387\u4e2d\u5e73\u8861\uff0c\u6ca1\u6709\u660e\u786e\u7684\u8303\u56f4\uff0c\u6548\u7387\u5c31\u5f88\u4f4e\uff0c\u4ef7\u503c\u4e5f\u4f1a\u5f88\u4f4e\uff0c\u6240\u4ee5\u5728\u6570\u636e\u6cbb\u7406\u8fc7\u7a0b\u4e2d\u8981\u53bb\u660e\u786e\u5173\u6ce8\u70b9\uff0c\u8fd9\u662f\u975e\u5e38\u5173\u952e\u7684\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"http:\/\/www.dama.org.cn\/wordpress\/wp-content\/uploads\/2023\/06\/be4c506140dfdd163e9d151df619612d.png\" alt=\"\" class=\"wp-image-1476\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u25b6 DMM\u6570\u636e\u7ba1\u7406\u80fd\u529b\u6210\u719f\u5ea6\u8bc4\u4f30\u6a21\u578b<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>DMM\u6a21\u578b\u662f\u56fd\u9645\u4e0a\u7b2c\u4e00\u4e2a\u662f\u6bd4\u8f83\u89c4\u8303\u5316\u3001\u4f53\u7cfb\u5316\u7684\u6570\u636e\u6cbb\u7406\u6210\u719f\u5ea6\u8bc4\u4f30\u6a21\u578b\u3002<\/strong>\u9996\u5148\uff0c\u5b83\u662f\u628a\u6570\u636e\u6218\u7565\u5f53\u505a\u4e00\u4e2a\u72ec\u7acb\u7684\u80fd\u529b\u5f15\u5165\u5230\u6570\u636e\u7ba1\u7406\u4f53\u7cfb\u4e2d\uff1b\u5176\u6b21\uff0c\u5927\u6570\u636e\u65f6\u4ee3\uff0c\u4f01\u4e1a\u4f1a\u5f15\u5165\u5f88\u591a\u5916\u90e8\u7684\u6570\u636e\uff0c\u5982\u4f55\u5bf9\u5916\u90e8\u6570\u636e\u8fdb\u884c\u7ba1\u7406\uff1fDMM\u7387\u5148\u63d0\u793a\u51fa\u4e86\u6570\u636e\u4f9b\u5e94\u5546\u7684\u4efb\u52a1\u7ba1\u7406\uff0c\u8fd9\u662fDMM\u6a21\u578b\u4e2d\u4e00\u4e2a\u5f88\u91cd\u8981\u7684\u521b\u65b0\u70b9\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"http:\/\/www.dama.org.cn\/wordpress\/wp-content\/uploads\/2023\/06\/c1ee5934aa1e76919acb620ad1f90bd6.png\" alt=\"\" class=\"wp-image-1477\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u6570\u636e\u8d44\u4ea7\u7684\u4ea4\u6613<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u25b6&nbsp;\u6570\u636e\u8d44\u4ea7\u5165\u8868<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6570\u636e\u8d44\u4ea7\u5165\u8868\u662f\u884c\u4e1a\u76ee\u524d\u6bd4\u8f83\u5173\u6ce8\u7684\u95ee\u9898\u3002\u4f01\u4e1a\u6709\u8fd9\u4e48\u591a\u79cd\u6570\u636e\uff0c\u8fd9\u4e9b\u6570\u636e\u5230\u5e95\u503c\u591a\u5c11\u94b1\uff1f\u6295\u5165\u4ea7\u51fa\u6bd4\u5230\u5e95\u8981\u600e\u4e48\u53bb\u8ba1\u7b97\uff1f2022\u5e74\u8d22\u653f\u90e8\u53d1\u5e03\u4e86\u300a\u4f01\u4e1a\u6570\u636e\u8d44\u6e90\u76f8\u5173\u4f1a\u8ba1\u5904\u7406\u6682\u884c\u89c4\u5b9a\uff08\u5f81\u6c42\u610f\u89c1\u7a3f\uff09\u300b\u5bf9\u6570\u636e\u8d44\u4ea7\u5165\u8868\u7ed9\u51fa\u4e86\u4e00\u4e9b\u6307\u5bfc\u610f\u89c1\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"http:\/\/www.dama.org.cn\/wordpress\/wp-content\/uploads\/2023\/06\/7d913b9799ac668bc6c38e299fd4389f.png\" alt=\"\" class=\"wp-image-1478\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u25b6 \u6570\u636e\u8d44\u4ea7\u4ea4\u6613<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6211\u4eec\u8bf4\u6570\u636e\u8d44\u4ea7\u7684\u6838\u5fc3\u662f\u4ef7\u503c\uff0c\u90a3\u5b83\u5982\u4f55\u8fdb\u884c\u4ea4\u6613\uff1f\u76ee\u524d\u56fd\u5185\u5927\u6982\u6709\u56db\u4e94\u5341\u5bb6\u6570\u636e\u4ea4\u6613\u6240\uff0c\u636e\u4e86\u89e3\uff0c\u8fd9\u4e9b\u6570\u636e\u4ea4\u6613\u6240\u7684\u6570\u636e\u4f9b\u7ed9\u65b9\u8fd8\u4e0d\u662f\u7279\u522b\u7684\u4e30\u5bcc\uff0c\u8fd9\u4e5f\u662f\u6211\u4eec\u5728\u300a\u6570\u636e20\u6761\u300b\u91cc\u9762\u63d0\u5230\u7684\u5982\u4f55\u89e3\u51b3\u6570\u636e\u4f9b\u7ed9\u4fa7\u7684\u95ee\u9898\u3002\u5bf9\u6b64\uff0c\u8981\u538b\u5b9e\u4f01\u4e1a\u7684\u8d23\u4efb\uff0c\u4e30\u5bcc\u6570\u636e\u4f9b\u7ed9\uff0c\u5bf9\u4e8e\u5982\u4f55\u53bb\u4e30\u5bcc\u6570\u636e\u7684\u4f9b\u7ed9\uff0c<strong>\u300a\u6570\u636e20\u6761\u300b\u63d0\u51fa\u4e09\u6743\u5206\u5236\uff1a\u6570\u636e\u7684\u63a7\u5236\u6743\u3001\u4f7f\u7528\u6743\u548c\u6536\u76ca\u6743<\/strong>\uff0c\u4ece\u8fd9\u4e2a\u89d2\u5ea6\u4e0a\u4f01\u4e1a\u6709\u610f\u613f\u53bb\u53c2\u4e0e\u5230\u6570\u636e\u4ea4\u6613\u7b49\u5efa\u8bbe\u8fc7\u7a0b\u4e2d\uff0c\u8fd9\u662f\u4e30\u5bcc\u6570\u636e\u4f9b\u7ed9\u4e00\u4e2a\u5f88\u91cd\u8981\u7684\u70b9\u3002\u6b64\u5916\uff0c\u5728\u6574\u4e2a\u6570\u636e\u4ea4\u6613\u8fc7\u7a0b\u4e2d\u8fd8\u662f\u4f1a\u5b58\u5728\u53ef\u4fe1\u95ee\u9898\uff0c\u6570\u636e\u4f9b\u7ed9\u65b9\u63d0\u4f9b\u7684\u6570\u636e\u8981\u7528\u4e8e\u54ea\u4e9b\u5730\u65b9\u53ca\u5982\u4f55\u6536\u76ca\uff0c\u5728\u6574\u4e2a\u4ea4\u6613\u673a\u5236\u6ca1\u6709\u5065\u5168\u4e4b\u524d\uff0c\u8fd8\u662f\u5b58\u5728\u5f88\u591a\u95ee\u9898\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"http:\/\/www.dama.org.cn\/wordpress\/wp-content\/uploads\/2023\/06\/2def1e9eaf595f8d91d22f4f05fe758e.png\" alt=\"\" class=\"wp-image-1479\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u25b6 \u6570\u636e\u4ea4\u6613\u65b0\u6a21\u5f0f\uff1a\u6570\u636e\u4fe1\u6258<\/strong><\/p>\n\n\n\n<p 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class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"http:\/\/www.dama.org.cn\/wordpress\/wp-content\/uploads\/2023\/06\/6d443391be133a751540996a157b96f5.png\" alt=\"\" class=\"wp-image-1480\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u6570\u636e\u7ba1\u7406\u80fd\u529b\u7a0b\u5ea6\u8bc4\u4f30\u6a21\u578b<\/h2>\n\n\n\n<p 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