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loading=\"lazy\" decoding=\"async\" width=\"801\" height=\"808\" src=\"http:\/\/www.dama.org.cn\/wordpress\/wp-content\/uploads\/2023\/10\/292365799d160bceddc55bc6924430b4_640_wx_fmtpngwxfrom5wx_lazy1wx_co1.png\" alt=\"\" class=\"wp-image-2839\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2\u3001\u201c\u8d27\u201d\u2014\u2014\u5546\u54c1\u5206\u6790<\/strong><\/p>\n\n\n\n<p 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class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"1446\" src=\"http:\/\/www.dama.org.cn\/wordpress\/wp-content\/uploads\/2023\/10\/6454d3fbd519eaa03531dcd2df3fcc64_640_wx_fmtjpegwxfrom5wx_lazy1wx_co1.jpg\" alt=\"\" class=\"wp-image-2842\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u7ebf\u4e0a\u3001\u7ebf\u4e0b\u6307\u6807\u6c47\u603b\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"1214\" src=\"http:\/\/www.dama.org.cn\/wordpress\/wp-content\/uploads\/2023\/10\/e0f4c6fcdea0c021578fc80de68726fe_640_wx_fmtjpegwxfrom5wx_lazy1wx_co1.jpg\" alt=\"\" class=\"wp-image-2843\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\"><strong>\u96f6\u552e\u884c\u4e1a\u5e38\u7528\u6570\u636e\u5206\u6790\u65b9\u6cd5<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;&nbsp;&nbsp;&nbsp;\u7406\u6e05\u695a\u4e86\u96f6\u552e\u884c\u4e1a\u7684\u6570\u636e\u5206\u6790\u6307\u6807\u4f53\u7cfb\uff0c\u63a5\u4e0b\u6765\u518d\u8bb2\u51e0\u4e2a\u5728\u96f6\u552e\u6570\u636e\u5206\u6790\u4e2d\u5e38\u7528\u7684\u6570\u636e\u5206\u6790\u65b9\u6cd5\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1\u3001ABC\u5206\u6790\u6cd5<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ABC\u5206\u6790\u6cd5\u53c8\u79f0\u5e15\u96f7\u6258\u5206\u6790\u6cd5\uff0c\u662f\u5546\u54c1\u7ba1\u7406\u4e2d\u5e38\u7528\u7684\u6570\u636e\u5206\u6790\u65b9\u6cd5\u3002\u901a\u8fc7\u5bf9\u4e00\u6bb5\u65f6\u95f4\u5185\u5546\u54c1\u9500\u552e\u60c5\u51b5\u7684\u5206\u6790\uff0c\u628a\u5546\u54c1\u5206\u4e3aA\u3001B\u3001C\u7c7b\uff0c\u8c03\u6574\u4e0d\u540c\u7c7b\u522b\u5546\u54c1\u7684\u7ba1\u7406\u7b56\u7565\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"649\" height=\"534\" src=\"http:\/\/www.dama.org.cn\/wordpress\/wp-content\/uploads\/2023\/10\/17971bad40f094956d675341aea6a639_640_wx_fmtpngwxfrom5wx_lazy1wx_co1.png\" alt=\"\" class=\"wp-image-2844\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e3e\u4e2a\u5e38\u89c1\u7684ABC\u6cd5\u5219\u5728\u5546\u54c1\u5e93\u5b58\u7ba1\u7406\u4e2d\u7684\u5e94\u7528\uff0c\u5047\u5982\u6211\u4eec\u6253\u7b97\u5bf9\u5e93\u5b58\u5546\u54c1\u8fdb\u884c\u5e74\u9500\u552e\u989d\u5206\u6790\uff0c\u7b2c\u4e00\u6b65\u8981\u5148\u6536\u96c6\u5404\u54c1\u7c7b\u5546\u54c1\u7684\u5e74\u9500\u552e\u91cf\u3001\u5546\u54c1\u5355\u4ef7\u6570\u636e\uff0c\u7136\u540e\u5bf9\u6570\u636e\u8fdb\u884c\u5904\u7406\uff0c\u8ba1\u7b97\u51fa\u9500\u552e\u989d\u3001\u7d2f\u8ba1\u9500\u552e\u989d\u3001\u7d2f\u8ba1\u9500\u552e\u989d\u767e\u5206\u6570\u7b49\uff0c\u5c06\u5546\u54c1\u6309\u7167\u9500\u552e\u989d\u7684\u5927\u5c0f\u964d\u5e8f\u6392\u5217\uff0c\u5c06\u7d2f\u8ba1\u9500\u552e\u989d\u5360\u6bd4\u7d2f\u8ba1\u5360\u6bd40\u81f350%\u4e3aA\u7c7b\u5546\u54c1\uff0c50%-90%\u4e3aB\u7c7b\u5546\u54c1\uff0c90%-100%\u4e3aC\u7c7b\u5546\u54c1\uff0c\u7136\u540e\u6839\u636e\u5206\u6790\u7ed3\u679c\uff0c\u5bf9ABC\u4e09\u7c7b\u5546\u54c1\u91c7\u53d6\u4e0d\u540c\u7684\u7ba1\u7406\u7b56\u7565\u3002\u6839\u636e\u5546\u54c1\u7ba1\u7406\u53ca\u9500\u552e\u7684\u60c5\u51b5\uff0c\u8fd8\u53ef\u5bf9ABC\u7406\u8bba\u8fdb\u884c\u4e00\u5b9a\u7684\u53d8\u5316\uff0c\u8fd9\u6837\u5bf9\u96f6\u552e\u4e1a\u7684\u5546\u54c1\u7ba1\u7406\u6765\u8bf4\u66f4\u5177\u6709\u64cd\u4f5c\u6027\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2\u3001RFM\u5206\u6790\u6a21\u578b<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">RFM\u6a21\u578b\u5728\u4f1a\u5458\u4ef7\u503c\u5206\u6790\u4e2d\u7ecf\u5e38\u7528\u5230\uff0c\u628a\u5ba2\u6237\u6309\u6700\u8fd1\u4e00\u6b21\u6d88\u8d39(Recency)\u3001\u6d88\u8d39\u9891\u7387(Frequency)\u3001\u6d88\u8d39\u91d1\u989d (Monetary)\u4e09\u4e2a\u7ef4\u5ea6\u5206\u6210\u516b\u4e2a\u7b49\u7ea7\uff0c\u5224\u65ad\u5ba2\u6237\u4ef7\u503c\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"801\" height=\"658\" src=\"http:\/\/www.dama.org.cn\/wordpress\/wp-content\/uploads\/2023\/10\/d1cdeae373ea7ee02e38ecca3642d07e_640_wx_fmtpngwxfrom5wx_lazy1wx_co1.png\" alt=\"\" class=\"wp-image-2845\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u636eRFM\u7684\u5206\u6790\u7ed3\u679c\uff0c\u8c03\u6574\u8fd0\u8425\u7b56\u7565\uff0c\u7ef4\u62a4\u597d\u91cd\u8981\u4ef7\u503c\u7684\u5ba2\u6237\uff0c\u5173\u6ce8\u6d41\u5931\u7684\u5ba2\u6237\uff0c\u5206\u6790\u5ba2\u6237\u6d41\u5931\u7684\u539f\u56e0\uff0c\u51cf\u5c11\u6d41\u5931\u7387\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3\u3001\u5173\u8054\u5206\u6790<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5173\u8054\u5206\u6790\u662f\u5206\u6790\u4e24\u7ec4\u968f\u673a\u53d8\u91cf\u95f4\u5173\u8054\u5173\u7cfb\u7684\u65b9\u6cd5\uff0c\u5728\u96f6\u552e\u884c\u4e1a\u4e2d\u6700\u5178\u578b\u7684\u5e94\u7528\u5c31\u662f\u5546\u54c1\u5173\u8054\u5206\u6790\uff0c\u5546\u54c1\u5173\u8054\u5206\u6790\u53c8\u53eb\u505a\u201c\u8d2d\u7269\u7bee\u5206\u6790\u201d\uff0c\u901a\u8fc7\u5206\u6790\u7528\u6237\u6d88\u8d39\u6570\u636e\uff0c\u5c06\u4e0d\u540c\u7684\u5546\u54c1\u4e4b\u95f4\u8fdb\u884c\u5173\u8054\uff0c\u5e76\u6316\u6398\u4e24\u8005\u4e4b\u95f4\u7684\u8054\u7cfb\uff0c\u5236\u5b9a\u5546\u54c1\u6253\u5305\u4fc3\u9500\u7b56\u7565\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9664\u6b64\u4ee5\u5916\uff0c\u5173\u8054\u5206\u6790\u8fd8\u53ef\u4ee5\u7528\u5728\u5206\u6790\u5546\u54c1\u6570\u91cf\u4e0e\u9500\u552e\u989d\u7684\u5173\u7cfb\u3001\u5458\u5de5\u6570\u91cf\u4e8e\u4f01\u4e1a\u9500\u552e\u989d\u4e4b\u95f4\u7684\u5173\u7cfb\u7b49\u7b49\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4\u3001\u6f0f\u6597\u5206\u6790\u6cd5<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6f0f\u6597\u5206\u6790\u6cd5\u5728\u6570\u636e\u5206\u6790\u4e2d\u7684\u5e94\u7528\u573a\u666f\u6709\u5f88\u591a\uff0c\u5178\u578b\u6709\u7684\u8425\u9500\u6f0f\u6597\u3001AARRR\u6a21\u578b\u7b49\u7b49\u3002\u5b83\u7684\u6838\u5fc3\u601d\u60f3\u662f\u5206\u89e3\u548c\u91cf\u5316\uff0c\u6bd4\u5982\u4e0b\u9762\u7684\u8425\u9500\u6f0f\u6597\uff0c\u5305\u542b\u4e86\u7528\u6237\u4ece\u9009\u8d2d\u5546\u54c1\u5230\u6700\u7ec8\u8d2d\u4e70\u7684\u6574\u4e2a\u6d41\u7a0b\uff0c\u7136\u540e\u901a\u8fc7\u8ba1\u7b97\u5404\u4e2a\u6d41\u7a0b\u4e4b\u95f4\u7684\u8f6c\u5316\u7387\u6765\u8861\u91cf\u6bcf\u4e00\u4e2a\u6d41\u7a0b\u7684\u8868\u73b0\uff0c\u901a\u8fc7\u5bf9\u6bcf\u4e2a\u73af\u8282\u4e4b\u95f4\u7684\u7528\u6237\u8f6c\u5316\u60c5\u51b5\u7684\u68c0\u6d4b\uff0c\u5bfb\u627e\u7535\u5546\u5404\u4e2a\u73af\u8282\u53ef\u4ee5\u4f18\u5316\u7684\u70b9\uff0c\u4ece\u800c\u63d0\u5347\u8d2d\u4e70\u8f6c\u5316\u7387\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img 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