{"id":2849,"date":"2023-10-25T21:34:38","date_gmt":"2023-10-25T13:34:38","guid":{"rendered":"http:\/\/www.dama.org.cn\/wordpress\/?p=2849"},"modified":"2023-10-25T21:34:38","modified_gmt":"2023-10-25T13:34:38","slug":"%e7%84%a6%e6%96%87%e5%81%a5%e4%ba%ac%e4%b8%9c%ef%bc%9a%e6%95%b0%e6%8d%ae%e6%8c%87%e6%a0%87%e4%bd%93%e7%b3%bb%e7%9a%84%e6%9e%84%e5%bb%ba%e4%b8%8e%e5%ae%9e%e8%b7%b5","status":"publish","type":"post","link":"https:\/\/www.dama.org.cn\/wordpress\/2023\/10\/25\/%e7%84%a6%e6%96%87%e5%81%a5%e4%ba%ac%e4%b8%9c%ef%bc%9a%e6%95%b0%e6%8d%ae%e6%8c%87%e6%a0%87%e4%bd%93%e7%b3%bb%e7%9a%84%e6%9e%84%e5%bb%ba%e4%b8%8e%e5%ae%9e%e8%b7%b5\/","title":{"rendered":"\u7126\u6587\u5065|\u4eac\u4e1c\uff1a\u6570\u636e\u6307\u6807\u4f53\u7cfb\u7684\u6784\u5efa\u4e0e\u5b9e\u8df5"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>\u5bfc\u8bfb<\/strong>&nbsp;\u672c\u6587\u5c06\u5206\u4eab\u4eac\u4e1c\u5728\u6570\u636e\u6307\u6807\u4f53\u7cfb\u6784\u5efa\u65b9\u9762\u7684\u7406\u89e3\u548c\u5b9e\u8df5\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u5305\u62ec\u4ee5\u4e0b\u4e09\u4e2a\u90e8\u5206\uff1a<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1.\u5982\u4f55\u7406\u89e3\u6307\u6807\u4f53\u7cfb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2.\u5982\u4f55\u642d\u5efa\u53ca\u5e94\u7528\u6307\u6807\u4f53\u7cfb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3.\u6307\u6807\u4f53\u7cfb\u6709\u6548\u843d\u5730\u7684\u5173\u952e\u4fdd\u969c<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>01<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>\u5982\u4f55\u7406\u89e3\u6307\u6807\u4f53\u7cfb<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"608\" src=\"http:\/\/www.dama.org.cn\/wordpress\/wp-content\/uploads\/2023\/10\/0748fa3a89983d1346dc76b305507bde_640_wx_fmtpngwxfrom5wx_lazy1wx_co1.png\" alt=\"\" class=\"wp-image-2850\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1.\u00a0\u6307\u6807\u548c\u6307\u6807\u4f53\u7cfb\u7684\u57fa\u672c\u542b\u4e49<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6bcf\u4e2a\u4eba\u4e0d\u7ba1\u662f\u4e0d\u662f\u505a\u6570\u636e\u7684\u65b9\u5411\uff0c\u90fd\u5bf9\u6307\u6807\u6709\u4e00\u5b9a\u7684\u7406\u89e3\uff0c\u6216\u591a\u6216\u5c11\u5730\u80fd\u591f\u8bf4\u51fa\u6765\u51e0\u4e2a\u6307\u6807\u3002\u8fd9\u662f\u56e0\u4e3a\u6307\u6807\u5b58\u5728\u4e8e\u6211\u4eec\u6bcf\u4e2a\u4eba\u7684\u751f\u6d3b\u5f53\u4e2d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6bd4\u5982\u4f53\u68c0\u65f6\uff0c\u4f1a\u7528\u5404\u79cd\u6307\u6807\u63cf\u8ff0\u8eab\u4f53\u7684\u5ba2\u89c2\u6761\u4ef6\uff0c\u50cf\u8eab\u9ad8\u3001\u4f53\u91cd\u3001\u8840\u5e38\u89c4\u7b49\u7b49\uff0c\u5b83\u4f1a\u544a\u8bc9\u4f60\u6b63\u5e38\u8303\u56f4\u662f\u591a\u5c11\uff0c\u5982\u679c\u6709\u5f02\u5e38\uff0c\u8d85\u51fa\u9608\u503c\uff0c\u4f1a\u7ed9\u4e00\u4e9b\u63d0\u793a\u3002\u76f8\u5e94\u7684\u6307\u6807\u4f53\u7cfb\uff0c\u5c31\u662f\u628a\u8eab\u4f53\u5065\u5eb7\u76f8\u5173\u7684\u5404\u79cd\u6307\u6807\u6574\u7406\u8d77\u6765\uff0c\u5efa\u7acb\u4e00\u4e2a\u5b8c\u6574\u3001\u5ba2\u89c2\u3001\u6709\u5206\u7c7b\u5730\u5448\u73b0\u6211\u4eec\u8eab\u4f53\u5065\u5eb7\u60c5\u51b5\u7684\u4f53\u7cfb\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u4f01\u4e1a\u4e2d\uff0c\u6307\u6807\u662f\u901a\u8fc7\u5bf9\u6570\u636e\u8fdb\u884c\u91c7\u96c6\u3001\u5206\u6790\u540e\u5f97\u5230\u7684\u4e00\u4e2a\u6c47\u603b\u7ed3\u679c\uff0c\u662f\u5c06\u4e1a\u52a1\u5355\u5143\u62c6\u89e3\u548c\u91cf\u5316\u540e\u7684\u5ea6\u91cf\u503c\uff0c\u4f7f\u5f97\u4e1a\u52a1\u76ee\u6807\u53ef\u63cf\u8ff0\u3001\u53ef\u5ea6\u91cf\u3001\u53ef\u62c6\u89e3\u3002\u901a\u8fc7\u6307\u6807\u80fd\u53cd\u6620\u51fa\u5ba2\u89c2\u7684\u4e1a\u52a1\u8868\u73b0\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6307\u6807\u4f53\u7cfb\u662f\u901a\u8fc7\u5ba2\u89c2\u7684\u6307\u6807\u63cf\u8ff0\u548c\u5ea6\u91cf\u5bf9\u8c61\u7684\u6027\u8d28\u3001\u7279\u5f81\u3001\u53d8\u5316\u7b49\u65b9\u9762\u7684\u4e00\u79cd\u4f53\u7cfb\u5316\u7684\u63cf\u8ff0\u5de5\u5177\u3002\u5168\u9762\u548c\u5b8c\u6574\u53ea\u662f\u5b83\u7684\u57fa\u7840\uff0c\u66f4\u91cd\u8981\u7684\u662f\u4e1a\u52a1\u57df\u7684\u7406\u89e3\uff0c\u5bf9\u6307\u6807\u7684\u5206\u7c7b\u3001\u5206\u7ea7\u548c\u6807\u51c6\u5316\u7684\u7ba1\u7406\u3002\u8fd9\u4e2a\u65f6\u5019\u5c31\u6d89\u53ca\u6307\u6807\u4f53\u7cfb\u4e0e\u4e0b\u6e38\u7684\u6570\u636e\u6a21\u578b\u5c42\u548c\u4e0a\u6e38\u6570\u636e\u5206\u6790\u5c42\u4e4b\u95f4\u7684\u8854\u63a5\u548c\u8054\u52a8\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2.\u00a0\u6307\u6807\u548c\u548c\u6807\u7b7e\u7684\u533a\u522b<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"608\" src=\"http:\/\/www.dama.org.cn\/wordpress\/wp-content\/uploads\/2023\/10\/a91f0a2d79c7cd419f775c52f7c63792_640_wx_fmtpngwxfrom5wx_lazy1wx_co1.png\" alt=\"\" class=\"wp-image-2851\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u822c\u8c08\u5230\u6307\u6807\uff0c\u5927\u5bb6\u4e5f\u4f1a\u8054\u60f3\u5230\u6807\u7b7e\u3002\u5728\u4f01\u4e1a\u4e2d\uff0c\u57fa\u672c\u4e0a\u662f\u901a\u8fc7\u6307\u6807\u548c\u6807\u7b7e\u6765\u642d\u5efa\u6570\u636e\u7684\u5e95\u5c42\u57fa\u7840\u3002\u6307\u6807\u548c\u6807\u7b7e\u6709\u4e00\u4e9b\u660e\u663e\u7684\u533a\u522b\uff0c\u6e05\u6670\u5730\u4e86\u89e3\u4e24\u8005\u4e4b\u95f4\u7684\u5dee\u5f02\uff0c\u624d\u80fd\u66f4\u597d\u5730\u89c4\u5212\u6307\u6807\u4f53\u7cfb\u548c\u6807\u7b7e\u4f53\u7cfb\u7684\u642d\u5efa\u548c\u5e94\u7528\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6307\u6807\u4e0e\u6807\u7b7e\u7684\u533a\u522b\uff0c\u5305\u62ec\u4e09\u4e2a\u65b9\u9762\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2460\u57fa\u672c\u542b\u4e49<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6307\u6807\u662f\u5bf9\u4e1a\u52a1\u8fc7\u7a0b\u548c\u4e1a\u52a1\u6548\u679c\u7684\u5ea6\u91cf\u3002\u5f53\u5bf9\u6307\u6807\u505a\u5206\u7c7b\u3001\u5f52\u5c5e\u7684\u65f6\u5019\uff0c\u4e00\u822c\u4f1a\u6309\u7167\u4e0d\u540c\u7684\u4e3b\u9898\u8fdb\u884c\u5212\u5206\u3002\u6bd4\u5982\u5728\u7535\u5546\u9886\u57df\uff0c\u4f1a\u5212\u5206\u6210\u6d41\u91cf\u3001\u4ea4\u6613\u3001\u7528\u6237\u3001\u4ee5\u53ca\u4f9b\u5e94\u94fe\u7b49\u4e1a\u52a1\u4e3b\u9898\u3002\u4e00\u822c\u662f\u7ed3\u5408\u4f01\u4e1a\u7684\u5b9e\u9645\u4e1a\u52a1\u8fc7\u7a0b\u6765\u5212\u5206\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6807\u7b7e\u662f\u5bf9\u5b9e\u4f53\u5bf9\u8c61\u7684\u5168\u9762\u523b\u753b\u3002\u5982\u7528\u6237\u6807\u7b7e\u3001\u5546\u54c1\u6807\u7b7e\u4ee5\u53ca\u5728\u7ebf\u4e0a\u573a\u666f\u4e2d\u5404\u79cd\u573a\u57df\u7684\u6807\u7b7e\uff0c\u5206\u522b\u7528\u6765\u523b\u753b\u7528\u6237\u3001\u5546\u54c1\u53ca\u5404\u573a\u666f\u7684\u7279\u6027\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2461\u52a0\u5de5\u65b9\u5f0f<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6307\u6807\uff0c\u4ee5\u7edf\u8ba1\u5f00\u53d1\u4e3a\u4e3b\uff0c\u57fa\u4e8e\u91c7\u96c6\u7684\u6570\u636e\uff0c\u901a\u8fc7\u4e00\u5b9a\u7684\u5904\u7406\u903b\u8f91\u8ba1\u7b97\u51fa\u6765\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6807\u7b7e\uff0c\u5b58\u5728\u591a\u79cd\u52a0\u5de5\u65b9\u5f0f\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7edf\u8ba1\u5f00\u53d1\uff1a\u7528\u6765\u52a0\u5de5\u7edf\u8ba1\u7c7b\u6807\u7b7e\u3002\u5982 RFM\uff0c\u5ba2\u89c2\u5730\u7edf\u8ba1\u7528\u6237\u7684\u8d2d\u4e70\u9891\u6b21\u3001\u4e0a\u4e00\u6b21\u8d2d\u4e70\u65f6\u95f4\u3001\u8d2d\u4e70\u91d1\u989d\uff0c\u4ee5\u6b64\u6765\u63cf\u8ff0\u7528\u6237\u7684\u7c98\u6027\u548c\u8d2d\u4e70\u529b\u3002<\/li>\n\n\n\n<li>\u4eba\u5de5\u6253\u6807\u548c\u63d0\u62a5\uff1a\u7528\u6765\u52a0\u5de5\u4e8b\u5b9e\u7c7b\u6807\u7b7e\u3002\u5982\u5546\u54c1\u6807\u7b7e\uff0c\u5982\u5546\u54c1\u7684\u5c5e\u6027\u3001\u53e3\u5473\u3001\u9002\u7528\u4eba\u7fa4\u3001\u5c3a\u5bf8\u7b49\u4fe1\u606f\uff0c\u5927\u90e8\u5206\u662f\u6765\u81ea\u4e8e\u5546\u5bb6\u6216\u8fd0\u8425\u540c\u5b66\u7684\u63d0\u62a5\u548c\u63cf\u8ff0\uff0c\u4e5f\u5e38\u5e38\u5728\u4f7f\u7528\u4f01\u4e1a\u76f8\u5173\u5de5\u5177\u65f6\uff0c\u7528\u6237\u81ea\u5df1\u586b\u62a5\u3002<\/li>\n\n\n\n<li>\u7b97\u6cd5\u9884\u6d4b\uff1a\u7528\u6765\u52a0\u5de5\u9884\u6d4b\u7c7b\u6807\u7b7e\u3002\u5982\uff0c\u7528\u6237\u7684\u8d2d\u4e70\u529b\u3001\u54c1\u7c7b\u504f\u597d\u6807\u7b7e\uff0c\u5e38\u5e38\u901a\u8fc7\u4e00\u4e9b\u4eba\u5de5\u667a\u80fd\u7b97\u6cd5\u6765\u5b9e\u73b0\u3002<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u2462\u5e94\u7528\u65b9\u5411<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6307\u6807\uff0c\u4e3b\u8981\u5e94\u7528\u5728\u5206\u6790\u4e1a\u52a1\u8fc7\u7a0b\u3002\u5982\u76d1\u63a7\u8003\u6838\u3001\u4e1a\u52a1\u7684\u4e0b\u94bb\u5206\u6790\u3001\u8bca\u65ad\u5f52\u56e0\u7b49\u65b9\u9762\u3002\u6807\u7b7e\uff0c\u66f4\u591a\u5e2e\u52a9\u8fd0\u8425\u5b9e\u4f53\u5bf9\u8c61\u3002\u5982\u7528\u6237\u6807\u7b7e\u7528\u6765\u505a\u7528\u6237\u7cbe\u7ec6\u5316\u8fd0\u8425\uff1b\u5546\u54c1\u6807\u7b7e\u8f85\u52a9\u8fdb\u884c\u76d8\u8d27\u9009\u54c1\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3.&nbsp;\u7406\u89e3\u6307\u6807\u4f53\u7cfb\u5728\u6570\u636e\u94fe\u8def\u4e2d\u7684\u4f4d\u7f6e\u548c\u4f5c\u7528<\/strong><strong><\/strong><strong><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"608\" src=\"http:\/\/www.dama.org.cn\/wordpress\/wp-content\/uploads\/2023\/10\/7450e5caacff6195691004a2043fd4f2_640_wx_fmtpngwxfrom5wx_lazy1wx_co1.png\" alt=\"\" class=\"wp-image-2852\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u6307\u6807\u4f53\u7cfb\u5e76\u4e0d\u80fd\u5b64\u7acb\u5730\u53d1\u6325\u4f5c\u7528\uff0c\u9700\u8981\u7406\u89e3\u5b83\u5728\u6570\u636e\u94fe\u8def\u4e2d\u7684\u5b9a\u4f4d\u3002\u5148\u628a\u6574\u4e2a\u6570\u636e\u6d41\u4e32\u8d77\u6765\uff0c\u7136\u540e\u518d\u8fdb\u884c\u6570\u636e\u6316\u6398\u3001\u6570\u636e\u5206\u6790\u3001\u6570\u636e\u79d1\u5b66\u7b49\u5de5\u4f5c\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6839\u636e\u5927\u6570\u636e\u5e94\u7528\u7684\u4e0d\u540c\u5c42\u6b21\u94fe\u8def\u6765\u62bd\u8c61\uff0c\u53ef\u4ee5\u628a\u6570\u636e\u5206\u4e3a\u91d1\u5b57\u5854\u578b\u4e00\u6837\u7684\u56db\u5c42\uff0c\u81ea\u4e0b\u800c\u4e0a\u5206\u522b\u662f\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Data \u6570\u636e\u5c42\uff1a\u6574\u5408\u6570\u636e\u5e76\u52a0\u4ee5\u7406\u89e3\uff1b<\/li>\n\n\n\n<li>Information \u4fe1\u606f\u5c42\uff1a\u4ece\u4f17\u591a\u6570\u636e\u4e2d\u53d1\u73b0\u4fe1\u606f\uff1b<\/li>\n\n\n\n<li>Knowledge \u77e5\u8bc6\u5c42\uff1a\u5c06\u591a\u7ef4\u4fe1\u606f\u63d0\u70bc\u4e3a\u77e5\u8bc6\uff1b<\/li>\n\n\n\n<li>Wisdom \u6d1e\u89c1\u5c42\uff1a\u901a\u8fc7\u5206\u6790\uff0c\u5c06\u77e5\u8bc6\u8f6c\u5316\u4e3a\u6d1e\u89c1\uff0c\u7ed3\u5408\u4e1a\u52a1\u5bf9\u6570\u636e\u6d1e\u5bdf\u7684\u7ed3\u679c\uff0c\u8f85\u52a9\u4e1a\u52a1\u8fd0\u8425\u3002<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u6307\u6807\u4f53\u7cfb\u5bf9\u5e94\u4fe1\u606f\u5c42\uff0c\u5728\u6570\u636e\u9a71\u52a8\u4e1a\u52a1\u63d0\u5347\u4e2d\uff0c\u8d77\u5230\u627f\u4e0a\u542f\u4e0b\u7684\u4f5c\u7528\u3002\u5b83\u5411\u4e0b\u7275\u5f15\u5e95\u5c42\u7684\u6570\u636e\u91c7\u96c6\u548c\u5efa\u6a21\uff0c\u5411\u4e0a\u652f\u6491\u751a\u81f3\u662f\u9a71\u52a8\u4e1a\u52a1\u7684\u5206\u6790\u4f53\u7cfb\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6307\u6807\u4f53\u7cfb\u5411\u4e0b\uff0c\u548c\u6570\u636e\u5c42\u8054\u52a8\uff0c\u80fd\u53cd\u63a8\u6570\u4ed3\u6a21\u578b\u4f53\u7cfb\u7684\u5efa\u8bbe\uff0c\u63d0\u9ad8\u6570\u636e\u8d44\u4ea7\u7684\u8d28\u91cf\u3002\u6307\u6807\u4f53\u7cfb\u5411\u4e0a\uff0c\u8bbe\u8ba1\u6765\u81ea\u4e8e\u5bf9\u4e1a\u52a1\u7684\u6df1\u5165\u7406\u89e3\uff0c\u901a\u8fc7\u5212\u5206\u4e1a\u52a1\u57df\u3001\u4e3b\u9898\u57df\u6765\u642d\u5efa\u4e3b\u9898\u6a21\u578b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f53\u7406\u89e3\u4e00\u4e2a\u6307\u6807\u7684\u53e3\u5f84\u65f6\uff0c\u65e2\u9700\u8981\u7406\u89e3\u4e0a\u5c42\u4e1a\u52a1\u5e94\u7528\u6d41\u7a0b\uff0c\u4e5f\u9700\u8981\u7406\u89e3\u5e95\u5c42\u7684\u6570\u636e\u91c7\u96c6\u903b\u8f91\u3002\u5728\u6b64\u57fa\u7840\u4e0a\uff0c\u624d\u80fd\u591f\u6e05\u6670\u4e86\u89e3\u4e00\u4e2a\u6570\u636e\u6307\u6807\u662f\u600e\u4e48\u6765\u7684\uff0c\u5f53\u5b83\u6709\u4e00\u4e9b\u6ce2\u52a8\u7684\u65f6\u5019\uff0c\u624d\u80fd\u591f\u7406\u89e3\u5176\u80cc\u540e\u7684\u539f\u56e0\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6307\u6807\u4f53\u7cfb\u5efa\u7acb\u540e\uff0c\u53ef\u4ee5\u5ba2\u89c2\u5730\u76d1\u63a7\u4e1a\u52a1\u7684\u76ee\u6807\u548c KPI \u662f\u5426\u8fbe\u6210\uff0c\u5dee\u8ddd\u591a\u5c11\u3002\u901a\u8fc7\u5927\u6570\u636e\u5e73\u53f0\u548c\u53ef\u89c6\u5316\u5e73\u53f0\u7684\u4ea7\u54c1\u77e9\u9635\uff0c\u5b9e\u73b0\u6570\u636e\u91c7\u96c6\u4e0e\u6d1e\u5bdf\u5206\u6790\uff0c\u7136\u540e\u8fdb\u884c\u4e1a\u52a1\u5f52\u56e0\u4e0e\u8bca\u65ad\uff0c\u5206\u6790\u76ee\u6807\u8fbe\u6210\u60c5\u51b5\u3001\u5224\u65ad\u5dee\u8ddd\u7684\u539f\u56e0\uff0c\u5e76\u63d0\u51fa\u6539\u8fdb\u5efa\u8bae\u3002\u8fd9\u5c31\u662f\u6307\u6807\u4f53\u7cfb\u5bf9\u4e1a\u52a1\u7684\u63a8\u52a8\u4f5c\u7528\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4.\u00a0\u6d41\u91cf\u6307\u6807\u4f53\u7cfb<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e1a\u52a1\u540c\u5b66\uff0c\u5bf9\u6307\u6807\u6709\u4e00\u4e9b\u521d\u6b65\u7684\u8ba4\u77e5\uff0c\u4f46\u662f\u5f80\u5f80\u5bb9\u6613\u628a\u7ef4\u5ea6\u8ddf\u6307\u6807\u641e\u6df7\u3002\u4ee5\u5e7f\u544a\u6d41\u91cf\u573a\u666f\u4e3a\u4f8b\uff0c\u6709\u5f88\u591a\u6307\u6807\uff0c\u5305\u62ec\u66dd\u5149\u91cf\u3001\u70b9\u51fb\u91cf\u3001PV\u3001 UV\u3001\u8bbf\u95ee\u91cf\u3001\u8ba2\u5355\u91cf\u3001\u8df3\u51fa\u7387\u3001\u8f6c\u5316\u7387\u3001\u9000\u51fa\u7387\u3001\u52a0\u8f7d\u6548\u7387\u7b49\uff0c\u4ee5\u53ca CPC\u3001 CPM \u7b49\u5e7f\u544a\u6548\u679c\u5206\u6790\u76f8\u5173\u6307\u6807\u3002\u7ef4\u5ea6\u7528\u6765\u8bf4\u660e\u5206\u6790\u5bf9\u8c61\u6216\u5206\u6790\u8303\u56f4\uff0c\u6bd4\u5982\u6d41\u91cf\u6765\u6e90\u3001\u4ea7\u54c1\u5927\u7c7b\u7b49\uff0c\u4ee5\u5e7f\u544a\u9886\u57df\u7684\u662f\u5426\u4ed8\u8d39\u3001\u5e7f\u544a\u5f62\u5f0f\u3001\u70b9\u4f4d\u5f62\u5f0f\u7b49\u3002\u642d\u5efa\u6307\u6807\u4f53\u7cfb\u9700\u8981\u660e\u786e\u7ef4\u5ea6\u548c\u6307\u6807\u7684\u533a\u522b\uff0c\u9488\u5bf9\u6307\u6807\u53e3\u5f84\u548c\u7ef4\u5ea6\u53e3\u5f84\uff0c\u5206\u522b\u8fdb\u884c\u6807\u51c6\u5316\u7ba1\u7406\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"608\" src=\"http:\/\/www.dama.org.cn\/wordpress\/wp-content\/uploads\/2023\/10\/5256f45714b3054de0cb7d6953e60cda_640_wx_fmtpngwxfrom5wx_lazy1wx_co1.png\" alt=\"\" class=\"wp-image-2853\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u6d41\u91cf\u573a\u666f\u4e2d\uff0c\u6570\u636e\u662f\u975e\u5e38\u7e41\u6742\u7684\uff0c\u4e0a\u56fe\u5448\u73b0\u7684\u53ea\u662f\u5176\u4e2d\u7684\u90e8\u5206\u5185\u5bb9\uff0c\u4e5f\u8fd8\u6ca1\u6709\u5f62\u6210\u6307\u6807\u4f53\u7cfb\u3002\u5efa\u7acb\u6307\u6807\u4f53\u7cfb\uff0c\u9996\u5148\u8981\u5bf9\u91cd\u8981\u6307\u6807\u8fdb\u884c\u5206\u7c7b\u3001\u5206\u7ea7\uff0c\u660e\u786e\u5f53\u524d\u4e1a\u52a1\u4e2d\u6700\u6838\u5fc3\u7684\u6307\u6807\u3002\u786e\u5b9a\u540e\uff0c\u505a\u62a5\u8868\u6216\u76d1\u63a7\u7b49\u5e94\u7528\u65f6\uff0c\u5efa\u8bae\u62a5\u544a\u4e2d\u7684\u6307\u6807\u4e0d\u8981\u8d85\u8fc7 10 \u4e2a\uff0c\u6bcf\u4e2a\u6307\u6807\u9700\u660e\u786e\u80cc\u540e\u7684\u4e1a\u52a1\u76ee\u6807\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5bf9\u4e8e\u6d41\u91cf\u6307\u6807\uff0c\u4ece\u6307\u6807\u5b9a\u4e49\u4e0a\u5206\uff0c\u53ef\u4ee5\u5206\u6210\u539f\u5b50\u6307\u6807\u548c\u884d\u751f\u6307\u6807\u3002\u539f\u5b50\u6307\u6807\u5c31\u662fPV\u3001UV\u3001\u8df3\u51fa\u6b21\u6570\u7b49\uff0c\u4ece\u5e95\u5c42\u6570\u636e\u6e90\u4e2d\u76f4\u63a5\u6c47\u603b\u8ba1\u7b97\u5f97\u6765\u7684\u3002\u884d\u751f\u6307\u6807\uff0c\u662f\u4f9d\u8d56\u539f\u5b50\u6307\u6807\u8fdb\u884c\u4e86\u4e00\u4e9b\u52a0\u51cf\u4e58\u9664\u7b49\u8ba1\u7b97\u5f62\u6210\u7684\uff0c\u5982\u8df3\u51fa\u7387\u3001\u8f6c\u5316\u7387\u7b49\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ece\u6307\u6807\u529f\u80fd\u4e0a\u5206\uff0c\u5305\u62ec\u6570\u91cf\u6307\u6807\uff0c\u5982 PV\u3001UV\u3001\u8bbf\u6b21\u7b49\uff0c\u4ece\u89c4\u6a21\u6216\u6570\u91cf\u89d2\u5ea6\u4e0a\u63cf\u8ff0\u4e1a\u52a1\u7684\u6307\u6807\u3002\u8d28\u91cf\u6307\u6807\uff0c\u5982\u8df3\u51fa\u7387\u3001\u5e73\u5747\u8bbf\u95ee\u6df1\u5ea6\u3001\u5e73\u5747\u505c\u7559\u65f6\u95f4\u3001\u9875\u9762\u52a0\u8f7d\u65f6\u95f4\u7b49\u63cf\u8ff0\u4e00\u4e2a\u9875\u9762\u7684\u8868\u73b0\u597d\u574f\u7684\u4e1a\u52a1\u8d28\u91cf\u6307\u6807\u3002\u6700\u5173\u952e\u7684\u662f\u8f6c\u5316\u7c7b\u6307\u6807\uff0c\u5305\u62ec\u5f15\u5165\u8ba2\u5355\u91cf\u3001\u8f6c\u5316\u7387\u7b49\u7535\u5546\u7f51\u7ad9\u5173\u6ce8\u7684\u6548\u679c\u7c7b\u6307\u6807\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"608\" src=\"http:\/\/www.dama.org.cn\/wordpress\/wp-content\/uploads\/2023\/10\/5430ae4f4c53b8d7703a065fddcbb1c7_640_wx_fmtpngwxfrom5wx_lazy1wx_co1.png\" alt=\"\" class=\"wp-image-2854\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u5efa\u7acb\u6574\u4e2a\u6307\u6807\u4f53\u7cfb\uff0c\u6709\u51e0\u4e2a\u539f\u5219\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u79d1\u5b66\u6027\u3002\u6307\u6807\u7684\u8bbe\u8ba1\u8981\u4e25\u8c28\u3001\u6709\u6548\uff0c\u6d4b\u91cf\u7ed3\u679c\u8981\u5177\u6709\u5ba2\u89c2\u6027\u548c\u7a33\u5b9a\u6027\u3002<\/li>\n\n\n\n<li>\u5b8c\u6574\u6027\u3002\u6307\u6807\u4f53\u7cfb\u8981\u80fd\u5b8c\u6574\u5730\u8986\u76d6\u6574\u4e2a\u4e1a\u52a1\u8fc7\u7a0b\u3002\u6bd4\u5982\u6d41\u91cf\u573a\u666f\u4e2d\uff0c\u4ece\u6570\u91cf\u3001\u8d28\u91cf\u548c\u8f6c\u5316\u4e09\u4e2a\u73af\u8282\u8fdb\u884c\u5206\u7c7b\uff0c\u8fd9\u662f\u4e00\u4e2a\u6574\u4f53\u7684\u5206\u6790\u94fe\u8def\uff0c\u8986\u76d6\u5b8c\u6574\uff0c\u4e14\u80fd\u652f\u6301\u4ece\u4e0a\u5230\u4e0b\u7684\u53ef\u62c6\u89e3\u3001\u53ef\u8ffd\u6eaf\u3002\u7ed3\u5408\u7ef4\u5ea6\u7ba1\u7406\uff0c\u901a\u8fc7\u7ef4\u5ea6\u95f4\u7684\u4e0a\u4e0b\u5c42\u7ea7\u5173\u7cfb\uff0c\u53ef\u4ee5\u5411\u4e0a\u805a\u5408\uff0c\u4e5f\u53ef\u4ee5\u5411\u4e0b\u62c6\u89e3\uff0c\u4ece\u800c\u9002\u5e94\u4e0d\u540c\u7c92\u5ea6\u7684\u7ba1\u7406\u5355\u5143\u548c\u7ecf\u8425\u5355\u5143\u3002<\/li>\n\n\n\n<li>\u5bfc\u5411\u6027\u3002\u6307\u6807\u4f53\u7cfb\u5728\u843d\u5730\u65f6\uff0c\u8981\u80fd\u591f\u652f\u6491\u4e1a\u52a1\u76ee\u6807\u548c\u65b9\u5411\uff0c\u80fd\u591f\u8f85\u52a9\u4e1a\u52a1\u505a\u51b3\u7b56\uff0c\u5224\u65ad\u91cd\u70b9\u5173\u6ce8\u70b9\u4ee5\u53ca\u4e0b\u4e00\u6b65\u7684\u5de5\u4f5c\u8ba1\u5212\u3002<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u7b26\u5408\u8fd9\u4e09\u4e2a\u539f\u5219\u7684\u6307\u6807\u4f53\u7cfb\uff0c\u624d\u662f\u4e00\u4e2a\u6bd4\u8f83\u597d\u7684\u6307\u6807\u4f53\u7cfb\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"608\" src=\"http:\/\/www.dama.org.cn\/wordpress\/wp-content\/uploads\/2023\/10\/c37229d02d1d46803cd56ea49ab6e067_640_wx_fmtpngwxfrom5wx_lazy1wx_co1.png\" alt=\"\" class=\"wp-image-2855\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u6d41\u91cf\u573a\u666f\uff0c\u5bf9\u4e8e\u79fb\u52a8\u7aef\u7684\u573a\u666f\uff0c\u6307\u6807\u5185\u5bb9\u66f4\u591a\u66f4\u590d\u6742\u3002\u6307\u6807\u53ef\u4ee5\u4ece\u7528\u6237\u5206\u6790\u3001\u7528\u6237\u4f7f\u7528\u884c\u4e3a\u3001\u8fd0\u8425\u5206\u6790\u3001\u5e94\u7528\u8d28\u91cf\u4ee5\u53ca\u641c\u7d22\u7b49\u4e1a\u52a1\u573a\u666f\u8fdb\u884c\u5b9a\u4e49\u3002\u6307\u6807\u4f53\u7cfb\u843d\u5730\u548c\u4ea7\u751f\u4ef7\u503c\uff0c\u9700\u8981\u5bf9\u5e94\u5230\u4e0d\u540c\u7ef4\u5ea6\u4e0a\uff0c\u5982\u5185\u5bb9\u9875\u9762\u3001\u7528\u6237\u3001\u7ec8\u7aef\u7b49\u7ef4\u5ea6\uff0c\u8fd9\u4e9b\u7ef4\u5ea6\u53ef\u4ee5\u8fdb\u4e00\u6b65\u7ec6\u5206\uff0c\u5982\u7528\u6237\u53ef\u4ee5\u4ece\u4f1a\u5458\u7ea7\u522b\u3001\u65b0\u8001\u8bbf\u5ba2\u3001\u5730\u57df\u7b49\u4e0d\u540c\u7ef4\u5ea6\u7ec6\u5206\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>5.\u00a0\u6307\u6807\u4f53\u7cfb\u5982\u4f55\u5411\u4e0a\u652f\u6491\u4e1a\u52a1\u5e94\u7528<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"608\" src=\"http:\/\/www.dama.org.cn\/wordpress\/wp-content\/uploads\/2023\/10\/ac71f50fd295b85a4df3cafa5540beb0_640_wx_fmtpngwxfrom5wx_lazy1wx_co1.png\" alt=\"\" class=\"wp-image-2856\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u6307\u6807\u4f53\u7cfb\u8981\u5411\u4e0a\u652f\u6491\u4e1a\u52a1\u5e94\u7528\uff0c\u8fdb\u884c\u6570\u636e\u5206\u6790\u65f6\uff0c\u4e0d\u80fd\u53ea\u662f\u5355\u7eaf\u770b\u6307\u6807\u7684\u6570\u5b57\u548c\u770b\u677f\uff0c\u8fd8\u9700\u8981\u7ed3\u5408\u4e3b\u9898\u573a\u666f\u7efc\u5408\u5206\u6790\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e0a\u56fe\u662f\u7efc\u5408\u5206\u6790\u7684\u51e0\u4e2a\u4f8b\u5b50\u3002<\/p>\n\n\n\n<ul 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class=\"wp-block-paragraph\">\u8fd9\u4e9b\u662f\u642d\u5efa\u5b8c\u6307\u6807\u4f53\u7cfb\u4e4b\u540e\uff0c\u4e3a\u4e86\u8fdb\u4e00\u6b65\u652f\u6491\u4e1a\u52a1\u5e94\u7528\u9700\u8981\u5177\u5907\u7684\u4e00\u4e9b\u5206\u6790\u80fd\u529b\u548c\u6a21\u578b\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"608\" src=\"http:\/\/www.dama.org.cn\/wordpress\/wp-content\/uploads\/2023\/10\/2a46b3d8adbc4fd29fe92622667d1b29_640_wx_fmtpngwxfrom5wx_lazy1wx_co1.png\" alt=\"\" class=\"wp-image-2857\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u6307\u6807\u4f53\u7cfb\uff0c\u4e0d\u80fd\u76f4\u63a5\u53ea\u770b\u6307\u6807\u672c\u8eab\uff0c\u8fd8\u8981\u4ece\u4e1a\u52a1\u5c42\u53bb\u601d\u8003\uff0c\u5982\u4f55\u66f4\u597d\u5730\u6307\u5bfc\u4e1a\u52a1\u505a\u8fd0\u8425\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8425\u9500\u573a\u666f\u4e2d AIPL 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class=\"wp-block-paragraph\">\u8d2d\u4e70\u9636\u6bb5\u3002\u9488\u5bf9\u6709\u8d2d\u4e70\u884c\u4e3a\u7684\u7528\u6237\uff0c\u5206\u6790\u5982\u4f55\u5bf9\u4ed6\u505a\u5f71\u54cd\uff0c\u4f7f\u4ed6\u4eec\u91cd\u590d\u8d2d\u4e70\uff0c\u6216\u8005\u5206\u4eab\u4ea7\u54c1\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>6.\u00a0\u7406\u89e3\u6307\u6807\u4f53\u7cfb\u80cc\u540e\u7684\u6570\u636e\u52a0\u5de5\u903b\u8f91<\/strong><\/p>\n\n\n\n<p 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UID\uff1b\u5bf9\u4e8e\u767b\u5f55\u7528\u6237\uff0c\u53ef\u4ee5\u76f4\u63a5\u4f7f\u7528\u8d26\u53f7\u6765\u8ba1\u7b97\u3002\u5728\u65e5\u5fd7\u4e2d\uff0c\u8fd8\u4f1a\u8bb0\u5f55\u5f88\u591a\u5176\u5b83\u4fe1\u606f\uff0c\u6e05\u6d17\u3001\u89e3\u6790\u540e\u53d8\u6210\u4e00\u5f20\u5927\u5bbd\u8868\uff0c\u53ef\u8fdb\u884c\u7ed3\u6784\u5316\u8868\u793a\uff0c\u5982\u8bf7\u6c42\u65f6\u95f4\u3001\u8bbf\u95ee ID\u3001URL\u3001\u4f1a\u8bdd\u7f16\u53f7\u7b49\u3002\u5728\u6709\u4e86\u57fa\u7840\u6570\u636e\u7684\u5927\u5bbd\u8868\u540e\uff0c\u5c31\u53ef\u4ee5\u8fdb\u4e00\u6b65\u5730\u52a0\u5de5\u6307\u6807\u3002\u5982\u4e0b\u56fe\u6240\u793a\uff0c\u5305\u62ec UV\u3001PV\u3001\u8bbf\u6b21\u3001\u8df3\u51fa\u7387\u7b49\u3002\u5176\u4e2d\uff0cUV \u8868\u793a\u53bb\u91cd\u540e\u7684\u7528\u6237\u8bbf\u95ee\u6b21\u6570\uff0cPV \u662f\u6307\u9875\u9762\u8bbf\u95ee\u6b21\u6570\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"608\" src=\"http:\/\/www.dama.org.cn\/wordpress\/wp-content\/uploads\/2023\/10\/242bbfafb1d5123b3f4aaf73e7f97790_640_wx_fmtpngwxfrom5wx_lazy1wx_co1.png\" alt=\"\" class=\"wp-image-2860\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>02<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>\u5982\u4f55\u642d\u5efa\u548c\u5e94\u7528\u6307\u6807\u4f53\u7cfb<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e3a\u4e86\u66f4\u597d\u5730\u6784\u5efa\u826f\u597d\u7684\u6570\u636e\u6307\u6807\uff0c\u9700\u8981\u7406\u89e3\u6570\u636e\u6307\u6807\u4f53\u7cfb\u7684\u57fa\u672c\u542b\u4e49\uff0c\u9700\u8981\u7406\u89e3\u6307\u6807\u4f53\u7cfb\u5982\u4f55\u5bf9\u4e0a\u5c42\u4e1a\u52a1\u505a\u652f\u6491\u4e0e\u4e0b\u5c42\u6570\u636e\u91c7\u96c6\u3001\u6570\u636e\u5efa\u6a21\u4e32\u8054\u3002\u5bf9\u6570\u636e\u94fe\u8def\u6709\u4e86\u5b8c\u6574\u6e05\u6670\u7684\u8ba4\u8bc6\u540e\uff0c\u4e0b\u9762\u4ecb\u7ecd\u5982\u4f55\u642d\u5efa\u548c\u5e94\u7528\u6570\u636e\u6307\u6807\u4f53\u7cfb\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1.&nbsp;\u6307\u6807\u4f53\u7cfb\u5efa\u8bbe\u65b9\u6cd5- OSM \u6a21\u578b<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"608\" src=\"http:\/\/www.dama.org.cn\/wordpress\/wp-content\/uploads\/2023\/10\/be16b5f3517d3348cb028e0584317fb4_640_wx_fmtpngwxfrom5wx_lazy1wx_co1.png\" alt=\"\" class=\"wp-image-2861\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u6307\u6807\u4f53\u7cfb\u7684\u5efa\u8bbe\u8981\u5148\u4ece\u4e1a\u52a1\u7684\u76ee\u6807\u51fa\u53d1\uff0c\u805a\u7126\u4e1a\u52a1\u7684\u76ee\u6807\u662f\u4ec0\u4e48\uff0c\u4e1a\u52a1\u8fc7\u7a0b\u662f\u600e\u6837\u7684\uff0c\u5b9e\u73b0\u8be5\u76ee\u6807\u9700\u8981\u91c7\u53d6\u7684\u4e1a\u52a1\u7b56\u7565\u6709\u54ea\u4e9b\uff0c\u7136\u540e\u518d\u5b9a\u4e49\u901a\u8fc7\u54ea\u4e9b\u6307\u6807\u548c\u5ba2\u89c2\u7684\u5ea6\u91cf\u6765\u652f\u6491\u4e1a\u52a1\u76ee\u6807\u548c\u4e1a\u52a1\u7b56\u7565\uff0c\u5b8c\u6210\u4e1a\u52a1\u8fc7\u7a0b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6211\u4eec\u901a\u5e38\u4f7f\u7528 OSM \u6a21\u578b\u6765\u6307\u5bfc\u6307\u6807\u4f53\u7cfb\u7684\u8bbe\u8ba1\u3002\u5b83\u4e0d\u4ec5\u8981\u6c42\u4ece\u6570\u636e\u7684\u89d2\u5ea6\uff0c\u5b9a\u4e49\u6307\u6807\u7684\u7c7b\u578b\u3001\u53e3\u5f84\u3001\u770b\u677f\u7b49\uff1b\u66f4\u8981\u6c42\u4ece\u4e1a\u52a1\u7684\u89d2\u5ea6\uff0c\u7ed3\u5408\u5b9e\u9645\u4e1a\u52a1\u73b0\u72b6\u3001\u6240\u5904\u73af\u8282\uff0c\u4ee5\u53ca\u4e1a\u52a1\u7684\u76ee\u6807\u3001\u7b56\u7565\uff0c\u901a\u8fc7\u4e1a\u52a1\u8fc7\u7a0b\u7684\u62c6\u89e3\uff0c\u8fdb\u884c\u6307\u6807\u4f53\u7cfb\u7684\u8bbe\u8ba1\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2.\u00a0\u63d0\u70bc\u80fd\u591f\u63cf\u8ff0\u4ea7\u54c1\u76ee\u6807\u7684\u5317\u6781\u661f\u6307\u6807<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"608\" src=\"http:\/\/www.dama.org.cn\/wordpress\/wp-content\/uploads\/2023\/10\/d194ce4e730714dcdda9f71c17891065_640_wx_fmtpngwxfrom5wx_lazy1wx_co1.png\" alt=\"\" class=\"wp-image-2862\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u9996\u5148\uff0c\u8981\u63d0\u70bc\u80fd\u591f\u63cf\u8ff0\u4ea7\u54c1\u76ee\u6807\u7684\u5317\u6781\u661f\u6307\u6807\u3002\u5317\u6781\u661f\u6307\u6807\u7684\u9009\u62e9\u6709\u4ee5\u4e0b\u51e0\u4e2a\u539f\u5219\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u80fd\u53cd\u6620\u7528\u6237\u4ece\u4ea7\u54c1\u4e2d\u83b7\u5f97\u6838\u5fc3\u7684\u4ef7\u503c\uff1b<\/li>\n\n\n\n<li>\u80fd\u53cd\u6620\u7528\u6237\u7684\u6d3b\u8dc3\u7a0b\u5ea6\uff1b<\/li>\n\n\n\n<li>\u76f4\u89c2\u3001\u53ef\u62c6\u89e3\uff1b<\/li>\n\n\n\n<li>\u80fd\u591f\u4e3a\u4ea7\u54c1\u6216\u8005\u4e1a\u52a1\u7684\u957f\u671f\u7684\u76ee\u6807\u5960\u5b9a\u57fa\u7840\u3002<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u6bd4\u5982\uff0c\u5f6d\u857e\u5728\u652f\u4ed8\u5b9d\u542f\u52a8\u65f6\uff0c\u786e\u5b9a\u7684\u5317\u6781\u661f\u6307\u6807\u201c\u4e24\u4ebf\u4e09\u6b21\u201d\uff0c\u8868\u793a\u4e00\u5e74\u4e4b\u5185\u8fbe\u52302\u4ebf\u7528\u6237\uff0c\u5e76\u4e14\u7528\u6237\u5e73\u5747\u4f7f\u7528\u6b21\u6570\u8981\u8d85\u8fc7\u4e09\u6b21\u3002\u8fd9\u662f\u4e00\u4e2a\u975e\u5e38\u6709\u7275\u5f15\u6027\u7684\uff0c\u9762\u5411\u957f\u671f\u76ee\u6807\u7684\u6307\u6807\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u4e2a\u6307\u6807\uff0c\u65e2\u8003\u8651\u4e86\u7528\u6237\u8986\u76d6\u7ef4\u5ea6\uff0c\u53c8\u8003\u8651\u4e86\u652f\u4ed8\u573a\u666f\u7684\u7279\u70b9\u3002\u5bf9\u4e8e\u652f\u4ed8\u573a\u666f\uff0c\u7528\u6237\u5728\u652f\u4ed8\u8fc7\u4e00\u6b21\u751a\u81f3\u662f\u4e24\u6b21\u4ee5\u540e\uff0c\u7528\u6237\u4e60\u60ef\u624d\u80fd\u517b\u6210\u3002\u8fd9\u6837\u590d\u5408\u6027\u7684\u6307\u6807\uff0c\u8003\u5bdf\u4e86\u89c4\u6a21\u548c\u8d28\u91cf\u4e24\u4e2a\u7ef4\u5ea6\uff0c\u53ef\u4ee5\u907f\u514d\u5355\u4e00\u89c4\u6a21\u6216\u8d28\u91cf\u7684 KPI \u6307\u6807\u4f7f\u5927\u5bb6\u4ece\u5355\u4e00\u7ef4\u5ea6\u4e0a\u53bb\u63a8\u8fdb\u4e1a\u52a1\uff0c\u91c7\u7528\u77ed\u671f\u624b\u6bb5\u8fbe\u6210\u76ee\u6807\u800c\u5ffd\u7565\u957f\u671f\u5f71\u54cd\u7684\u60c5\u51b5\u3002\u8fd9\u662f\u5317\u6781\u661f\u6307\u6807\u548c KPI \u7684\u533a\u522b\u3002\u5317\u6781\u661f\u6307\u6807\u7684\u7ef4\u5ea6\u4e00\u822c\u57281-3\u4e2a\uff0c\u8d85\u8fc73\u4e2a\u5219\u592a\u591a\u4e86\uff0c\u4e5f\u4e0d\u5229\u4e8e\u4f18\u5316\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3.\u57fa\u4e8e OSM \u5c06\u6307\u6807\u4f53\u7cfb\u4e0e\u4e1a\u52a1\u7b56\u7565\u7ed3\u5408<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"608\" src=\"http:\/\/www.dama.org.cn\/wordpress\/wp-content\/uploads\/2023\/10\/4f3f14a5945fd8d09534f9a79eee4e56_640_wx_fmtpngwxfrom5wx_lazy1wx_co1.png\" alt=\"\" class=\"wp-image-2863\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u57fa\u4e8e OSM \u6a21\u578b\u5c06\u6307\u6807\u4f53\u7cfb\u4e0e\u4e1a\u52a1\u7b56\u7565\u7ed3\u5408\u3002\u6211\u4eec\u9700\u8981\u601d\u8003\u4e3a\u4fdd\u8bc1\u4e1a\u52a1\u5728\u67d0\u65b9\u9762\u5b9e\u73b0\u9ad8\u8d28\u91cf\u589e\u957f\u548c\u63d0\u5347\u7684\u4e1a\u52a1\u76ee\u6807\uff0c\u5177\u4f53\u7684\u65b9\u5f0f\u548c\u7b56\u7565\u662f\u4ec0\u4e48\uff1f\u4e1a\u52a1\u7684\u5de5\u4f5c\u6d41\u662f\u4ec0\u4e48\uff1f\u5982\u5728\u4eac\u4e1c\u7269\u6d41\u7ec8\u7aef\u63fd\u6536\u573a\u666f\u4e2d\uff0c\u91cd\u70b9\u5173\u6ce8\u8fd0\u8425\u7684\u6548\u7387\u548c\u4f53\u9a8c\uff0c\u8fdb\u4e00\u6b65\u53ef\u4ee5\u62c6\u89e3\u5de5\u4f5c\u6d41\uff0c\u7136\u540e\u5728\u6b64\u57fa\u7840\u4e0a\uff0c\u56f4\u7ed5\u7740\u4e1a\u52a1\u76ee\u6807\u3001\u5de5\u4f5c\u6d41\uff0c\u518d\u642d\u5efa\u6570\u636e\u6d41\u3002\u6570\u636e\u6d41\u53ef\u4ee5\u652f\u6491\u548c\u53cd\u5e94\u5de5\u4f5c\u6d41\uff0c\u5982\u6307\u6807\u53ef\u4ee5\u5206\u4e3a\u6548\u7387\u7c7b\u6307\u6807\u548c\u4f53\u9a8c\u7c7b\u6307\u6807\u4e24\u5927\u7ef4\u5ea6\u3002\u5bf9\u4e8e\u63fd\u6536\u4e1a\u52a1\uff0c\u6307\u6807\u5305\u5e94\u63fd\u6536\u91cf\u3001\u63fd\u6536\u53ca\u65f6\u7387\u3001\u53d6\u6d88\u7387\u3001\u50ac\u6536\u7387\u7b49\u6548\u7387\u6307\u6807\uff0c\u5206\u522b\u5bf9\u5e94\u63fd\u6536\u5de5\u4f5c\u6d41\u5404\u4e2a\u73af\u8282\u4e0a\u7684\u8868\u73b0\u3002\u5728\u6d3e\u9001\u4e1a\u52a1\u4e2d\uff0c\u5173\u6ce8\u7684\u6548\u7387\u624b\u7eed\u8d39\u6807\u662f\u5230\u8d27\u91cf\u3001\u59a5\u6295\u53ca\u65f6\u7387\u7b49\u3002\u76f8\u5e94\u7684\uff0c\u4e5f\u53ef\u4ee5\u5173\u6ce8\u6574\u4f53\u4e0a\u7684\u4f53\u9a8c\u5982\u4f55\u3002\u7ed3\u5408\u8d77\u6765\uff0c\u5c31\u6784\u6210\u4e86\u4eac\u4e1c\u7269\u6d41\u5728\u8fd0\u8f93\u548c\u914d\u9001\u4e1a\u52a1\u4e2d\u7684\u6307\u6807\u4f53\u7cfb\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"608\" src=\"http:\/\/www.dama.org.cn\/wordpress\/wp-content\/uploads\/2023\/10\/375729b2ad92a2b8fb3f8929e1eafacc_640_wx_fmtpngwxfrom5wx_lazy1wx_co1.png\" alt=\"\" class=\"wp-image-2864\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f53\u9700\u8981\u53bb\u5206\u6790\u67d0\u4e1a\u52a1\u573a\u666f\u65f6\uff0c\u4e0d\u662f\u76f4\u63a5\u4ece\u6307\u6807\u5165\u624b\uff0c\u6709\u54ea\u4e9b\u6307\u6807\uff0c\u7528\u54ea\u4e9b\u6307\u6807\u3002\u800c\u662f\u4ece\u4e1a\u52a1\u7684\u76ee\u6807\u548c\u6d41\u7a0b\u51fa\u53d1\uff0c\u4e00\u6b65\u6b65\u5f97\u5230\u6307\u6807\u4f53\u7cfb\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e0d\u540c\u7684\u4e1a\u52a1\u6d41\u7a0b\u7684\u76ee\u6807\uff0c\u5bf9\u5e94\u7684\u5c97\u4f4d\u548c\u89d2\u8272\u90fd\u4e0d\u592a\u4e00\u6837\u3002\u53ef\u4ee5\u901a\u8fc7\u4e0d\u540c\u7684\u7b56\u7565\u6765\u5b9e\u73b0\u4e1a\u52a1\u76ee\u6807\u3002\u5728\u6bcf\u4e2a\u73af\u8282\uff0c\u90fd\u6709\u5bf9\u5e94\u7684\u5206\u6790\u65b9\u6cd5\uff0c\u4e5f\u6709\u5404\u81ea\u6838\u5fc3\u7684\u5f71\u54cd\u56e0\u5b50\u3002\u5728\u8fd9\u4e9b\u57fa\u7840\u4e0a\uff0c\u53ef\u4ee5\u5b9a\u4e49\u6bcf\u4e2a\u73af\u8282\u7684\u5173\u952e\u6307\u6807\uff0c\u5f62\u6210\u6307\u6807\u4f53\u7cfb\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4.\u00a0\u675c\u90a6\u5206\u6790\u8fdb\u884c\u4e1a\u52a1\u76ee\u6807\u62c6\u89e3<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"608\" src=\"http:\/\/www.dama.org.cn\/wordpress\/wp-content\/uploads\/2023\/10\/ec427ddb4e3c3f196e62d545f3483441_640_wx_fmtpngwxfrom5wx_lazy1wx_co1.png\" alt=\"\" class=\"wp-image-2865\" style=\"aspect-ratio:1.7763157894736843;width:687px;height:auto\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u5bf9\u4e1a\u52a1\u7684\u6838\u5fc3\u76ee\u6807\u505a\u6539\u8fdb\uff0c\u53ef\u4ee5\u5bf9\u76ee\u6807\u505a\u675c\u90a6\u5206\u6790\u8fdb\u884c\u62c6\u89e3\u3002\u5982\u6bdb\u5229\uff0c\u53ef\u4ee5\u8fdb\u884c\u5982\u4e0a\u56fe\u6240\u793a\u7684\u516c\u5f0f\u5316\u62c6\u89e3\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6bdb\u5229=\u9500\u552e\u989d*\u6bdb\u5229\u7387-\u8425\u9500\u8d39\u7528\uff1b<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9500\u552e\u989d=\u8ba2\u5355\u91cf*\u5ba2\u5355\u4ef7<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6bdb\u5229\u7387=\u5355\u4ef7\/\u6210\u672c-1<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8ba2\u5355\u91cf=\u8f6c\u5316\u7387*\u8bbf\u6b21\uff0c\u6216\u8f6c\u5316\u7387*uv<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8f6c\u5316\u7387\u53ef\u4ee5\u62c6\u89e3\u6210\u7c7b\u76ee\u8f6c\u5316\u7387\u3001\u641c\u7d22\u8f6c\u5316\u7387\u3001\u4fc3\u9500\u8f6c\u5316\u7387\u7b49\u3002\u4e0d\u540c\u7684\u8f6c\u5316\u7387\u51b3\u5b9a\u4e86\u4e1a\u52a1\u8fd0\u8425\u7684\u4e0d\u540c\u65b9\u5411\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6574\u4e2a\u6307\u6807\u4f53\u7cfb\u53ef\u4ee5\u5339\u914d\u5230\u5b9e\u9645\u7684\u4e1a\u52a1\u8fd0\u8425\u6d41\u7a0b\u548c\u64cd\u4f5c\u4e0a\u3002\u5bf9\u4e8e UV 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class=\"wp-block-paragraph\">\u53e6\u4e00\u4e2a\u7ecf\u5e38\u5e94\u7528\u675c\u90a6\u5206\u89e3\u7684\u573a\u666f\u662f\u7528\u6237\u8fd0\u8425\u573a\u666f\uff0c\u5982\u4e0b\u56fe\u6240\u793a\u3002\u4e1a\u52a1\u7684\u6700\u7ec8\u76ee\u6807\u662f\u63d0\u5347 GMV \u6210\u4ea4\u91d1\u989d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6210\u4ea4\u91d1\u989d=\u8d2d\u4e70\u7528\u6237\u6570*ARPU \u503c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8d2d\u4e70\u7528\u6237\u6570=\u5546\u54c1\u8be6\u60c5\u9875 UV * UV \u8f6c\u5316\u7387<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ARPU \u503c=\u7528\u6237\u7684\u8d2d\u4e70\u9891\u6b21*\u5ba2\u5355\u4ef7<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"608\" src=\"http:\/\/www.dama.org.cn\/wordpress\/wp-content\/uploads\/2023\/10\/3426e6ca28b721881377d404934b9530_640_wx_fmtpngwxfrom5wx_lazy1wx_co1.png\" alt=\"\" class=\"wp-image-2866\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u8d2d\u4e70\u9891\u6b21\u53ef\u4ee5\u8fdb\u4e00\u6b65\u5206\u4e3a\u7528\u6237\u4e70\u8fc71\u6b21\u30012\u6b21\u7684\u30013\u6b21\u53ca\u4ee5\u4e0a\u7684\u3002\u5ba2\u5355\u4ef7\u53ef\u4ee5\u5206\u6210\u8fde\u5e26\u7387\u548c\u4ef6\u5355\u4ef7\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8d2d\u4e70\u7528\u6237\u6570\u53ef\u4ee5\u5206\u4e3a\u8001\u7528\u6237\u3001\u7ad9\u5185\u65b0\u7528\u6237\u548c\u7ad9\u5916\u65b0\u7528\u6237\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u6784\u6210\u4e86\u7528\u6237\u8fd0\u8425\u7684\u9ec4\u91d1\u516c\u5f0f\u3002\u8fd0\u8425\u7684\u64cd\u4f5c\u6216\u805a\u7126\u5728\u63d0\u5347\u9891\u6b21\u4e0a\uff0c\u6216\u805a\u7126\u5728\u63d0\u5347\u8d2d\u4e70\u7528\u6237\u6570\u4e0a\uff0c\u6216\u63d0\u5347\u5ba2\u5355\u4ef7\u4e0a\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u63d0\u5347\u9891\u6b21\uff0c\u8981\u5206\u6790\u8d2d\u4e701\u6b21\u7684\u7528\u6237\u6709\u591a\u5c11\uff0c\u6bd4\u4f8b\u662f\u591a\u5c11\uff0c\u5982\u4f55\u8f6c\u5316\u62102\u6b21\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u63d0\u5347\u7528\u6237\u6570\uff0c\u8981\u5206\u6790\u5982\u4f55\u505a\u62c9\u65b0\u3001\u590d\u8d2d\uff1b\u6d41\u91cf\u7aef\u5982\u4f55\u8fdb\u4e00\u6b65\u62c6\u89e3\uff0c\u63d0\u5347UV\u6216\u8f6c\u5316\u7387\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u901a\u8fc7\u5bf9\u76ee\u6807\u7684\u5c42\u5c42\u62c6\u89e3\uff0c\u53ef\u4ee5\u5c06\u4e1a\u52a1\u8fc7\u7a0b\u62c6\u89e3\u6210\u4e00\u4e9b\u8fc7\u7a0b\u6027\u76ee\u6807\uff0c\u5e76\u6307\u5bfc\u5177\u4f53\u7684\u8fd0\u8425\u7b56\u7565\u3002<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>03<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>\u6307\u6807\u4f53\u7cfb\u6709\u6548\u843d\u5730\u7684\u5173\u952e\u4fdd\u969c<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6570\u636e\u6307\u6807\u7684\u5b9a\u4e49\u6807\u51c6\u548c\u6570\u636e\u7684\u5f00\u53d1\u6807\u51c6\u4e3a\u6307\u6807\u4f53\u7cfb\u6709\u6548\u843d\u5730\u63d0\u4f9b\u4e86\u4fdd\u969c\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1.\u00a0\u6307\u6807\u5b9a\u4e49\u6807\u51c6<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"608\" src=\"http:\/\/www.dama.org.cn\/wordpress\/wp-content\/uploads\/2023\/10\/8bb1f6890e580c5905465de81bced38e_640_wx_fmtpngwxfrom5wx_lazy1wx_co1.png\" alt=\"\" class=\"wp-image-2867\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u6307\u6807\u6570\u636e\u53e3\u5f84\u4e0d\u4e00\u81f4\uff0c\u662f\u4f01\u4e1a\u91cc\u505a\u6307\u6807\u9762\u4e34\u7684\u4e00\u5927\u6311\u6218\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ee5\u6709\u6548\u91d1\u989d\u4e3a\u4f8b\uff0c\u5927\u5bb6\u90fd\u89c9\u5f97\u5f88\u6e05\u6670\uff0c\u6307\u6210\u4ea4\u7684\u94b1\u6570\uff0c\u5e94\u8be5\u6ca1\u4ec0\u4e48\u6b67\u4e49\u3002\u4f46\u7edf\u8ba1\u65f6\uff0c\u4f1a\u9762\u4e34\u5f88\u591a\u5b9e\u9645\u95ee\u9898\u3002\u5982\u7edf\u8ba1\u65f6\u70b9\uff0c\u5982\u4f55\u533a\u5206\u8ba2\u5355\u7c7b\u578b\uff0c\u5982\u679c\u6709\u4e0b\u5355\u540e\u53d6\u6d88\u7684\u60c5\u51b5\u8be5\u5982\u4f55\u5904\u7406\uff0c\u4f18\u60e0\u7684\u60c5\u51b5\u5982\u4f55\u5904\u7406\uff0c\u4ee5\u53ca\u5176\u5b83\u7279\u5b9a\u7684\u4e1a\u52a1\u573a\u666f\u662f\u5426\u9700\u8981\u5254\u9664\u7b49\u7b49\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u518d\u6bd4\u5982\uff0c\u6210\u4ea4\u91d1\u989d\u548c\u6709\u6548\u91d1\u989d\uff0c\u867d\u7136\u90fd\u662f\u91d1\u989d\u7c7b\u6307\u6807\uff0c\u5e94\u7528\u573a\u666f\u4e0d\u540c\uff0c\u542b\u4e49\u4e5f\u4f1a\u4e0d\u540c\uff0c\u5c31\u9700\u8981\u5b9a\u4e49\u6e05\u695a\u53e3\u5f84\u3002\u5982\u679c\u5b83\u4eec\u662f\u540c\u6837\u542b\u4e49\uff0c\u5c31\u9700\u8981\u7edf\u4e00\u8bed\u8a00\u3002\u4fdd\u8bc1\u4e0d\u540c\u6307\u6807\u540d\u79f0\u4ee3\u8868\u4e0d\u540c\u542b\u4e49\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u56e0\u6b64\uff0c\u9488\u5bf9\u6307\u6807\u5e94\u7528\u7684\u573a\u666f\uff0c\u9700\u8981\u5bf9\u5b83\u505a\u7ec6\u81f4\u68b3\u7406\u548c\u6807\u51c6\u5316\u5b9a\u4e49\u53ca\u7ba1\u7406\u3002\u6e05\u6670\u5730\u5b9a\u4e49\u597d\u53e3\u5f84\u7684\u57fa\u7840\u4e0a\uff0c\u518d\u53bb\u8003\u8651\u5b83\u5982\u4f55\u5728\u6709\u6548\u843d\u5730\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"608\" src=\"http:\/\/www.dama.org.cn\/wordpress\/wp-content\/uploads\/2023\/10\/dbe6f2a07b7a06f809e87a74ed4f0fb0_640_wx_fmtpngwxfrom5wx_lazy1wx_co1.png\" alt=\"\" class=\"wp-image-2868\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u4eac\u4e1c\u5728\u5b9e\u8df5\u8fc7\u7a0b\u4e2d\uff0c\u603b\u7ed3\u4e86\u4e00\u5957\u6307\u6807\u5b9a\u4e49\u6807\u51c6\uff0c\u4ee5\u4fbf\u66f4\u52a0\u6e05\u695a\u5730\u5b9a\u4e49\u6307\u6807\u7684\u57fa\u672c\u542b\u4e49\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5bf9\u4e8e\u539f\u5b50\u6307\u6807\u5b9a\u4e49\uff0c\u7531\u4e1a\u52a1\u8fc7\u7a0b What + \u4e3b\u4f53 Who + \u5ea6\u91cf How much \u4e09\u90e8\u5206\u7ec4\u6210\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ee5\u51fa\u5e93\u91d1\u989d\u548c\u51fa\u5e93\u8ba2\u5355\u6570\u91cf\u4e3a\u4f8b\uff0c\u4e1a\u52a1\u8fc7\u7a0b\u4e3a\u51fa\u5e93(fin_ob)\uff0c\u4e3b\u4f53\u4e3a\u8ba2\u5355(order)\uff0c\u5ea6\u91cf\u5206\u522b\u4e3a\u91d1\u989d(amt_sum)\u548c\u53bb\u91cd\u6570\u91cf(cnt)\uff0c\u5bf9\u5e94\u7684\u6307\u6807\u540d\u5c31\u4e3a fin_ob_order_amt \u548c fin_ob_order_cnt\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f53\u6211\u4eec\u8981\u83b7\u53d6\u6307\u6807\u7684\u65f6\u5019\uff0c\u5b9a\u4e49\u5c31\u4f1a\u590d\u6742\u4e00\u4e9b\uff0c\u56fe\u4e2d\u5199\u4f5c\u201c\u884d\u751f\u6307\u6807\u83b7\u53d6\u201d\u53ef\u80fd\u8ba9\u5927\u5bb6\u6709\u70b9\u6b67\u4e49\uff0c\u8ddf\u201c\u884d\u751f\u6307\u6807\u201d\u6df7\u6dc6\uff0c\u8fd9\u91cc\u7684\u542b\u4e49\uff0c\u4e3b\u8981\u662f\u7ec6\u5316\u4e86\u5728\u6307\u6807\u6d88\u8d39\u573a\u666f\u4e0b\uff0c\u9700\u8981\u8fdb\u4e00\u6b65\u660e\u786e\u7684\u6807\u51c6\u5316\u4fe1\u606f\uff0c\u5c31\u662f\u8fd8\u9700\u8981\u5728\u3010\u4e1a\u52a1\u8fc7\u7a0b What +\u4e3b\u4f53 Who +\u5ea6\u91cf How much\u3011\u5916\uff0c\u589e\u52a0\u4e86\u3010\u6570\u636e\u8303\u56f4 Where\u3011\uff0c\u4ee5\u53ca\u3010\u652f\u6301\u7684\u7ef4\u5ea6\u7ec4\u5408 Dim\u3011\u548c\u3010\u65f6\u95f4\u8303\u56f4 When\u3011\uff0c\u5373\u6211\u4eec\u6240\u8bf4\u7684 4W1H \u52a0\u7ef4\u5ea6\u5b9a\u4e49\u6cd5\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ee5 3C \u4e1a\u52a1\u7684\u51fa\u5e93\u91d1\u989d\u4e3a\u4f8b\uff0c 3C \u5c31\u662f\u6570\u636e\u8303\u56f4\uff0cDim \u53ef\u652f\u6301\u8303\u56f4\u5305\u62ec\u7701\u533a\u3001\u54c1\u7c7b\u3001\u54c1\u724c\u3001SKU \u7b49\u7ef4\u5ea6\uff0c\u4ee5\u53ca\u65f6\u95f4\u8303\u56f4\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u901a\u8fc7 4W1H \u52a0\u7ef4\u5ea6\u7684\u6807\u51c6\u5316\u5b9a\u4e49\uff0c\u53ef\u4ee5\u66f4\u52a0\u9ad8\u6548\u7684\u5b9a\u4e49\u6570\u636e\u8ba1\u7b97\u903b\u8f91\uff0c\u4f18\u5316\u6570\u636e\u6a21\u578b\u6c47\u603b\u8868\u7684\u5efa\u8bbe\uff0c\u5f62\u6210\u6807\u51c6\u5316\u7684\u5f00\u53d1\u6a21\u5f0f\uff0c\u4ece\u800c\u6709\u6548\u5730\u63d0\u5347\u5f00\u53d1\u6548\u7387\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"608\" src=\"http:\/\/www.dama.org.cn\/wordpress\/wp-content\/uploads\/2023\/10\/c1227e397e28d8bd0fa9bf76e7fbb282_640_wx_fmtpngwxfrom5wx_lazy1wx_co1.png\" alt=\"\" class=\"wp-image-2869\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2.\u00a0\u6307\u6807\u5f00\u53d1\u6807\u51c6<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"608\" src=\"http:\/\/www.dama.org.cn\/wordpress\/wp-content\/uploads\/2023\/10\/6d6e2a1de3ece2460ba71337844f2378_640_wx_fmtpngwxfrom5wx_lazy1wx_co1.png\" alt=\"\" class=\"wp-image-2870\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u6307\u6807\u53e3\u5f84\u6807\u51c6\u5316\u5b9a\u4e49\u548c\u7ba1\u7406\u57fa\u7840\u4e0a\uff0c\u6211\u4eec\u4e5f\u5236\u5b9a\u4e86\u6307\u6807\u5f00\u53d1\u6807\u51c6\uff0c\u6c89\u6dc0\u4e86\u6570\u636e\u89c4\u8303\u7ba1\u7406\u4f53\u7cfb\uff0c\u5b9a\u4e49\u4e86\u4e1a\u52a1\u57df\u548c\u4e3b\u9898\u57df\u7684\u5b9a\u4e49\u548c\u5212\u5206\u65b9\u5f0f\uff0c\u5236\u5b9a\u4e86\u6d3e\u751f\u8bcd\u3001\u6d3e\u751f\u6307\u6807\u7b49\u539f\u5b50\u7ea7\u89c4\u8303\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u901a\u8fc7\u4eac\u4e1c\u7269\u6d41 Udata 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class=\"wp-block-paragraph\">\u6587\u7ae0\u6765\u6e90\uff1a\u6570\u636e\u5b66\u5802\u5fae\u4fe1\u516c\u4f17\u53f7<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5bfc\u8bfb&nbsp;\u672c\u6587\u5c06\u5206\u4eab\u4eac\u4e1c\u5728\u6570\u636e\u6307\u6807 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